eSports Bowl 2019

Partnership Proposal prepared for:

Our potential strategic partners


Executive summary

The eSport Bowl 2019 exposes and engages K-12 students, their families, educators, and the gaming and cosplay communities in and around metro-Atlanta to the entry points into and pathways through the eSports ecosystem. The eSports Bowl 2019 is the first state eSports event of its kind in the country and has become the preferred event for K-12 audiences. Our objective is simply to expose K-12 students to the entry points of careers in eSports & uncover and reveal for them the pathways necessary to become eSports professionals.

eSports Bowl has awarded over $10,000 in scholarships to high school students through our team tournament, garnered over a million press impressions, and partnered with brands such as STEM WARS, We PLAY eLeague, PCX GO!, Plantronics, Microsoft, DreamHack, xSplit, iHeart Media, Radio One, Hi-Rez Studios, Miss Jessies, Upyri, Infirmary Gaming, and Project MQ.

In 2019, we will continue our focus on exposing and preparing K-12 students to engage as future professionals the eSports ecosystem and to award scholarships to provide opportunities for K-12 students to continue their education.

eSports as an industry


What is eSports?

eSports encompases many faces of the video game industry including:

  • competitive play (Gaming, Robotics, & Drones)
  • shout casting/streaming
  • hardware and software development (technology innovation)
  • social media marketing
  • journalism
  • law
  • etc.
  • eSports exposes future generations to Science, Technology, Engineering, Arts, and Mathematics (STEAM), as a medium for learning, entertainment, and future careers. For example, designing a video game involves systems thinking, creative problem solving, collaboration, communication, iterative design and computational thinking - all critical skills for pursuing successful 21st century STEM careers.

    Growth of eSports

    Why should you engage in eSports?

    Globally, eSports is an industry generating over $613 million annually. In 2017, revenues reached over $1 billion, and 2020 revenues are projected to reach over $3 billion.

    In the U.S., over 205 million people watch or play eSports. 75% of eSports enthusiasts (those who watch or play) are millenials, ages 18 - 34, and 30% of those enthusiasts are women. 53% have a full-time job, earning an average of $75,000.00 annually. eSports tournaments have more viewers and attendees than major american sporting events including the Super Bowl, NBA Finals, and World Series. eSports has also entered mainstrem media with broadcasts on networks such as CW, ESPN, TBS and Yahoo.

    As such, the eSports industry is an dynamic, viable, lucrative, interactive, and entertaining industry.

    PCX Highlights


    Welcome To Wakana

    February 2018

    C.A.G.E. Fright Night Atlanta

    October 2018

    eSports Bowl 2019


    The most anticipated K-12 eSports event of the year


    The eSports Bowl 2019 is a multi-day/multi-event activation that will occur during SUPER WEEK in Atlanta.

    DATE:

    January 26- February 3, 2019

    VENUES:

    Andrew & Walter Young Family YMCA

    Atlanta Technical College

    Sylvan Middle School

    Bright Futures Academy

    Cobb Galleria Mall

    EXPECTED ATTENDEES: 4,000 - 5,000 Students

    The eSports Bowl 2019 will feature:

  • Live Musical Performances
  • Team & Pop-UP Tournament Play
  • Gaming
  • Robotics
  • Drones
  • Technology Talent Recruitment Pipeline (TTPR) Expo
  • Industry-Focused Expert Panel Discussions and Networking Events
  • Hands-On Interactive Workshops
  • Parent & Kidz Zone (PKZ)
  • Super BOLD (Women in Tech Empowerment Brunch)
  • Learn more about each of these featured areas

    Special Invited Guests:

  • Ambassador Andrew Young - Former Mayor of Atlanta
  • Mayor Keisha Lance Bottoms - Current Mayor of Atlanta
  • Asante Bradford - Director of Digital Entertainment for the Georgia Department of Economic Development
  • Dr. Jakita Thomas - Professor of Computing (Auburn University), Co-Founder of BlackComputHer.org, Pharaoh's Conclave (PCX), and We PLAY eLeague
  • DJ Greg Street - On-air radio personality for V-103
  • NFL Players Association - Current & Former Player Representatives
  • Musical Guests - Live Performances by top trending artists
  • PHARAOH'S CONCLAVE 2017

    Audience


    Our attendees are K-12 students attending elementary, middle, and high schools throughout the metro-Atlanta area, particularly DeKalb, Gwinnett and Fulton County Schools as well as Atlanta Public Schools (APS). Fourty percent are female.

    Our attendees spend approximately 3-8 hours a day consuming video games and other video game related media. They are always connected to technology and are trendsetters when it comes to technology and internet trends.

    This group is highly active in social media and are known to be early adopters of new social media platforms. However Twitter, Instagram, and Discord are their primary social media platforms.

    While this segment is known for using each social media platform for different purposes, what they have in common is that this segment enjoys visual content with meme's, gifs and videos being a favorite for this group.

    Demographics

    Our audience conforms to the following demographics:

    AGE: 5 - 19

    ETHNICITY: 90% African American, 5% Latino, 5% White

    EDUCATIONAL LEVEL: 60% High School, 30% Middle School, 10% Elementary School

    FAVORITE GAMES: FORTNITE, SUPER SMASH BROS, INJUSTICE 2, ROCKET LEAGUE

    Expected Media Impressions

    Press Impressions: Over 1 Million

    Social Impressions: Over 273 Million

    Get your message in front of a captive audience


    Our current approach focuses on building brand awareness for our strategic partners and connecting them with their target audiences and key stakeholders that have various touch points in the eSports arena. We have opportunities to place your service or product in front of both a captive audience of attendees from your target demographic as well as our global online community of over 16,000 followers.

    We have several areas of engagement including:

    Platinum Level - $50,000

    Transportation Sponsor - 4,000+ Students bused in to both events


    YOUR TAX-DEDUCTIBLE CONTRIBUTION INCLUDES:

  • Listing as Platinum Sponsor of eSports Bowl 2019
  • Gobo in event
  • Company name or logo listed on all digital ads as well as social media marketing campaigns
  • Hyper-linked logo on eSports Bowl webpage
  • Step and repeat (priority placement)
  • Additional signage on site
  • Logo on save the date
  • Logo on invitation
  • Logo on eSports Bowl VIP swag bags
  • Social media co-branded strategy
  • PR co-branded strategy (PCX / WE PLAY eLeague will work with your PR team to develop a cohesive story)
  • Opportunity to capture content
  • Logo in press release
  • Front and back cover & full-page ad in souvenir journal
  • Inclusion of company name or logo on event sizzle reel
  • Access to eSports Bowl participant database
  • TTPR Expo space to distribute or sell products or services on-site at all eSports Bowl events
  • Listing on 'Special Thanks' credits on docu-series
  • Inclusion of logo on eSports Bowl promotional items
  • Inclusion of promotional items in eSports Bowl VIP swag bags
  • On-stage presentation of trophy and award check to winning high school team
  • 4 VIP eSports Bowl all-access passes
  • Gold Level - $25,000

    Event Sponsor: Three (3) eSports Competitions will host their championship rounds at the eSports Bowl 2019

    (Gaming, Robotics & Drones)


    YOUR TAX-DEDUCTIBLE CONTRIBUTION INCLUDES:

  • Listing as Gold Sponsor of eSports Bowl 2019
  • Company name or logo listed on all digital ads as well as social media marketing campaigns
  • Hyper-linked logo on eSports Bowl webpage
  • Step and repeat
  • Additional signage on site
  • Logo on save the date
  • Logo on invitation
  • Logo on eSports Bowl VIP swag bags
  • Social media co-branded strategy
  • Opportunity to capture content
  • Logo in press release
  • Front inside cover & full-page ad in souvenir journal
  • Inclusion of company name or logo on event sizzle reel
  • Access to eSports Bowl participant database
  • TTPR Expo space to distribute or sell products or services on-site at all eSports Bowl event
  • Listing on 'Special Thanks' credits on docu-series
  • Inclusion of logo on eSports Bowl promotional items
  • Inclusion of promotional items in eSports Bowl VIP swag bags
  • 3 VIP eSports Bowl all-access passes

  • Silver Level - $10,000

    Food Sponsor: Lunch will be provided to the 4,000+ Students


    YOUR TAX-DEDUCTIBLE CONTRIBUTION INCLUDES:

  • Listing as Silver Level Partner of eSports Bowl 2019
  • Company name or logo listed on all digital ads as well as social media marketing campaigns
  • Hyper-linked logo on eSports Bowl webpage
  • Step and repeat
  • Additional signage on site
  • Logo on save the date
  • Logo on invitation
  • Logo on eSports Bowl VIP swag bags
  • 1/2 page ad in souvenir journal
  • Inclusion of company name or logo on event sizzle reel
  • TTPR Expo space to distribute or sell products or services on-site at all eSports Bowl events
  • Inclusion of logo on eSports Bowl promotional items
  • Inclusion of promotional items in eSports Bowl VIP swag bags
  • Opportunity to capture content
  • Logo on press release
  • 2 VIP eSports Bowl all-access passes
  • Bronze Level - $5,000

    SWAG Sponsor: All students will receive commemorative eSports Bowl Gift Bag


    YOUR TAX-DEDUCTIBLE CONTRIBUTION INCLUDES:

  • Listing as Bronze Level Partner of eSports Bowl 2019
  • Company name or logo listed on all digital ads as well as social media marketing campaigns
  • Hyper-linked logo on eSports Bowl webpage
  • Step and repeat
  • Additional signage on site
  • Logo on save the date
  • Logo on invitation
  • Logo on eSports Bowl VIP swag bags
  • 1/4 page ad in souvenir journal
  • Inclusion of company name or logo on event sizzle reel
  • TTPR Expo space to distribute or sell products or services on-site at all eSports Bowl events
  • Inclusion of logo on eSport Bowl promotional items
  • Inclusion of promotional items in eSports Bowl VIP swag bags
  • Opportunity to capture content
  • Logo on press release
  • 1 VIP eSports all-access pass
  • Vendor - $250

    This tax-deductible contribution gives Vendors marketing access to all eSports Bowl related events and vending at selected events.

    eSports BOWL 2019 Partnership Levels

    eSPORTS BOWL 2019

    Yes, I would like to be a eSports Bowl 2019 partner.

    Pharaoh's Conclave

    & PCX GO!


    PCX

    & PCX GO!

    Pharaoh’s Conclave (PCX) is the connector of the eSports ecosystem, from a macro to a micro perspective. Involved in all levels of the industry, we possess the expertise, network and passion to connect, inform, and engage the community in this vast and unchartered area. As an Associate member of the Georgia Game Developers Association, we are the trusted advisors that have relationships within the eSports community that help to:

  • Connect the community to the eSports ecosystem by identifying entry points into the industry;
  • Educate and Endorse by delivering insights through tips, trends and instruction to inform the community on the necessary steps it takes to move from amateur to professional within the eSports industry; and
  • Inspire and Engage the community to navigate this chaotic industry by creating visibility and a pathway from amateur to professional in all areas of eSports.
  • PCX GO! is the Non-Profit arm of Pharaoh's Conclave (PCX) that builds on PCX’s mission of connecting the eSports ecosystem through capacity building around eSports, providing the ecosystem with the infrastructure needed to support all key stakeholders in building skills and capabilities that apply to the eSports industry to:

  • Inform – Identifying entry points into the industry
  • Instruct – Explaining the necessary steps it takes to move from amateur to pro within the eSports industry through skill and capability development
  • Educate – Providing opportunities to apply instruction in real-world contexts to promote learning
  • The co-Founders of PCX & PCX GO!

  • Erich P. Thomas - Erich is committed to mentoring and teaching young people as they pursue their dreams. Over the last 15 years, Erich has taught middle and high school math, science, and history, and has served as a college readiness coach for students across the country. After leaving the classroom, Erich became the Executive Director of The Social Change Youth Foundation, which teaches underserved youth in Metro Atlanta to recognize and prepare for educational and professional opportunities. Most recently, Erich co-founded Pharaoh's Conclave (PCX), which connects K-12 and collegiate students nationwide to the eSports, video gaming, and digital entertainment industries. A Native of Atlanta, GA Erich is a graduate of Tuskegee University, with a B.S. in Construction Science Management with a concentration in Civil Engineering. He an active member of Omega Psi Phi Fraternity, INC. and has a certification in Micro Entrepreneurship from the Bronner Brothers Business Institute. As a licensed Youth Minister, Erich is working on a MA in Divinity Morehouse School of Religion at the Interdenominational Theological Center.
  • Jakita O. Thomas - Jakita O. Thomas, Ph.D. is a native of Decatur, GA. As a graduate of Lakeside High School in Atlanta, Georgia, Dr. Thomas went on to graduate cum laude in 1999 with a Bachelor of Science degree in Computer & Information Science from Spelman College in Atlanta, Georgia. In 2006, Dr. Thomas was conferred a Ph.D. in Computer Science with a specialization in the Learning Sciences and Technology from the Georgia Institute of Technology in Atlanta, Georgia. Dr. Thomas is currently an Associate Professor of Computer Science & Software Engineering at Auburn University in Auburn, AL. Dr. Thomas’s research interests include supporting the development of computational algorithmic thinking, Intersectional Computing, promoting access to healthcare information and services for under-served populations, reasoning using expert cases, complex cognitive skills learning, and computer-supported collaborative learning. Dr. Thomas is an active member of the Alpha Kappa Alpha Sorority, Inc., International Society of the Learning Sciences, Association of Computing Machinery, American Educational Research Association, Society for Industrial and Applied Mathematics, Upsilon Pi Epsilon (the Honor Society for the Computing and Information Sciences), and a life member of the Golden Key National Honor Society.
  • We PLAY eLeague (WPeL) is an eSports league that offers the most diverse and inclusive competitive experience in the industry. WPeL creates a safe space and opportunity for gamers all ages, genders, ethnicity, and beliefs, to compete, build their skills, and win championships.

    Can we clarify anything?


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